Piece 2: Creating Graphics

First, I had to understand which classes were offered for which ages. To do this, I went through the website and pieced together which class fit with certain ages. I put it all together in a Google Doc to keep track of it for the future.

Then, I began trying to create a breakdown of which class one should take based on children’s age. I find it easier to quickly hand draw ideas on an iPad rather than mocking them up on a computer. I had a few different attempts until I came up with something that I was content with.

This is when I went to Canva and transferred my rough draft into my first mock-up. I tried to utilize Penguin Coding School’s colors in my design but muted them to try to avoid oversaturation. This is my first design.

Here is when I shared my design from step 3 with family, friends, co-workers, and my boss and collected feedback. I also took this opportunity to look at competitor’s designs for similar graphics, something I should have looked at earlier in Step 1 but I now know for later projects. Common critiques for my first graphic were that it looked too basic and rudimentary, and there was still a lot of text to read. With these critiques in mind, I began my next step.

So it was back to the drawing board! Going back to Canva, I created a new design; being mindful of how much text I was using, and how sophisticated it looked this time. I tried to emphasize the class names and ages and used bold colors this time. And from this, I came up with a new, stronger design.

And from there on, I just repeated steps 4 and 5 until I was satisfied with my results and had a final graphic that I felt portrayed our goal sufficiently. However, this graphic is not set in stone, and over time I will most likely come back to it and make changes based on the needs of the time.