Piece 3: Emails, Emails, Emails

The Problem

A great way to boost small companies’ recognizability and brand image is to establish steady communication with customers. One popular strategy is through monthly newsletters. These emails can serve as a great way to establish loyalty among customers by providing a sense of familiarity and community. They can also be used as a great marketing strategy by establishing direct communication to encourage repeat costumers. For Penguin Coding, our main goal is to engage parents by providing them monthly news to keep them in the loop and also encourage sign-ups for the next semester.

When I came onboard, my boss wanted to establish a more consistent monthly newsletter that provided parents with more personalized information about our company each month. There was no established template for these newsletters yet, so I went about making my own which can be seen below as the first draft. Then, my boss went through and made his own changes to send out. Then, we both sat down and went through each email template and the pros and cons of each, and in the end, had created a template that all of our newsletters will follow from now on.

First Draft (Mine) with Critiques

Second Draft (My Boss’) with critiques

Third (and currently final) Draft/Template for Future Newsletters

Conclusion

From this exercise, I have grown more accustomed to the review process and utilizing critical thinking to analyze and solve problems. The next step for this project is to observe the statistics for these newsletters over the next few months and see if there is any improvement in open-rate and most importantly click through rate. We are trying to build a brand and stay connected to those taking our classes so hopefully the newsletters from now on can maintain a certain style and brand-recognizability.